The Spring 2008 issue of Competition Policy International features four papers focusing on consumer protection policy. The papers by Armstrong, Beales, Rubin, and Tesauro & Russo present a tour of the logical basis for consumer protection policy and a review of the recent legal rules in the European Union and Italy.
This paper discusses complementarities and tensions between competition policies and consumer protection policies. The paper argues that markets will often supply adequate customer protection without the need for extra public intervention.
The foundation of consumer protection policy is respect for consumer choice. Modern consumer protection recognizes the need to preserve information markets and to carefully structure interventions to ensure compatibility with how consumers actually process information. Behavioral economists have identified a number of behaviors inconsistent with the assumption that consumers rationally maximize their utility, leading some to argue for policy changes that would restrict choice in some instances.